We can shape the concept of your brand and associated messaging and deliver right through to launch. Our in-depth knowledge of the healthcare, government and not-for-profit sectors ensures that we deliver only messages that are relevant to your market and will be well received. Moreover, we do not focus purely on “brand awareness” but also ensure that your customers make the jump from reading your information to actually buying your solution. We research the client base and brainstorm different branding ideas that could be used to increase public perception and create more sales. These ideas often cover areas such as client network creation, copywriting, annual events, cross-advertising collateral and product development.

PR is a highly specialised field of communications, which can lead some to presume that high costs are required to achieve any meaningful results. We can operate differently because of our internal structure. Because we only employ freelancers, we are able to cut out the overheads you associate with PR consultancies whilst still achieving the same if not a higher level of results. Our specialist PR freelancers have all maintained an extensive yet targeted network of contacts within healthcare and government media and we ensure that our efforts actually translate into real visible interaction with your target market.

Novus understands well that the government, healthcare and not-for-profit sectors, more than most, need to be able to track every penny spent on marketing and communications and ensure that return on investment is realised at every opportunity. We prefer where possible to use digital marketing not just because this is the most cost effective way of reaching the market but also because it is also the most trackable. Most campaigns do not need expensive prints and mail outs; instead we focus on creating eye-catching design and copy for pdf brochures, flyers, emails and e-newsletters. Each piece of collateral has its own unique url ensuing that website hits and email replies are trackable and held to account. What’s more, we shape and manage our marketing plans closely to ensure that, if one part is not working as well as expected, we can spot it and rectify it as quickly as possible.

All of our marketing plans come with a dedicated social media plan to underpin all of the messaging, positioning and subsequent collateral. We make certain that your project can be seen on every suitable channel available, whilst still ensuring that the channel and its users are appropriate to the objectives of the plan. Often social media is seen as the end result (success is based on the number of new Twitter followers, for example). By using social media to “build the relationship”, and not “be the relationship”, we can take that notion a step further and ensure that those new “followers” become engaged listeners and actual customers.